Of course i don't expect there to be a magic formula. What i am asking is do you know some portals that would be worthwhile advertising in.
What you describe as dumb luck is possibly what you mean by the effort of notch for example, or even to a lesser degree. Simply having your game go viral.
Well, this will not happen for the regular indie. If you want people to know your game, you have to do a damn good job getting it around a lot of places until it spreads far enough so people eventually actually come to you, and your blog, and your youtube channel to get the info themselves, and maybe even spread it on their own.
I've got the first steps covered already by having a campaign and a few forums and now an entry on indiedb where i can post news and updates for new people to get interested in it. The more i expose it on other places, the more likely it is to spread on it's own.
I know i shouldn't waste
a lot of time doing promotional stuff, but it needs to be done to a certain degree, or i didn't need to start the campaign in the first place.
I realized already that it is too early for reddit. Apparently they expect a somewhat more finished or feature-rich product before they show real interest, so i will try that again in a few weeks.
speaking of which:http://blackmannrobin.com/2012/03/08/8- ... tronaught/