Piracy and Game development seem to be eternal enemies. Not so much thinks Sos, the maker of the indie game McPixel. http://www.rockpapershotgun.com/2012/09/08/wait-whys-pirate-bay-promoting-an-indie-game/
He found his game as torrent on TPB and encouraged
people downloading it, even providing gift codes, but also reminds them that he'd really appreciate financial support. This is a good step towards understanding the reasoning behind piracy, seeking conversation with pirates instead of simply crying about lost sales and pulling out the ban-stick.